Product

Platform

Monitor

Answer Engine Insights Prompt Volumes Shopping Agent Analytics

Create

Agents

Operate

Aim

Resources

Resources

Customers Integrations AEO Report Profound University Agent Templates

Data & Research

Resource Center Research Hub Blog Engineering Blog Profound Index

Marketing Engineer

Marketing Engineering Manifesto

Solutions

For Teams

AEO Teams Content Teams PR & Brand Teams

Partners

Agencies Profound Partners Become a Partner

Enterprise Pricing Careers

Log in

Get a Demo

Blog

RSS Feed

News and Updates about Profound

Jennifer Zou\ \ \ \ Jennifer Zou\ \ 16 Jul, 2026/Research\ \ Does AI keep office hours? \ \ Every AI assistant has a daily and weekly rhythm. It just isn't the same rhythm on every platform, in every region, or for every user.Davis McCain\ \ \ \ Davis McCain\ \ 14 Jul, 2026/Research\ \ Variability of Google models: Gemini vs AIO vs AI Mode \ \ Gemini, AI Overviews, and AI Mode share the same underlying infrastructure, but they don't behave like the same product. Across 15,155 brand configurations tracked daily in May 2026, brands saw a median 8-point visibility gap between their best and worst-performing Google model, driven not by how many brands each model mentions (they're nearly identical, 4.4 to 5.0 per response) but by which brands they choose to feature and which sources they cite to back them up. Gemini leans on editorial and reference sources like Reddit, YouTube, and Wikipedia, while AI Overviews and AI Mode cite far more heavily from social and UGC platforms, at roughly double Gemini's citation depth per run.Analysis, Kevin Indig, Research, Eric Van Buskirk and Jasman Singh\ \ \ \ Multiple authors\ \ 14 Jul, 2026/Research\ \ The shortlist is the new shelf \ \ Profound teamed up with Kevin Indig and Clickstream Solutions on one of the first behavioral studies of how real users actually make decisions inside ChatGPT, the product of more than 150 hours of research design, participant sessions, behavioral coding, transcript analysis, statistical work, and writing. Watching 56 people compare products across 221 real shopping tasks, the study uncovered a surprisingly strong link between how often a brand shows up in ChatGPT's answers and what people ultimately choose to buy. The findings reveal something most marketers haven't caught onto yet: the moment of decision has quietly moved somewhere their analytics can't see.Garrett Gomez, Sherman Grewal and Théophile Langanay\ \ \ \ Multiple authors\ \ 14 Jul, 2026/Product\ \ Introducing FactCheck: the first way for brands to analyze AI accuracy at scale \ \ AI engines make claims about your brand that aren't true. FactCheck measures what's accurate, what's wrong, and which sources are driving the errors.

All postsCompanyDataAIGuidesResearchTechnologyBlueprintsProduct

Gary Fishkin, Eliza Kraule and Kritika Partha\ \ \ \ Multiple authors\ \ 10 Jul, 2026/Product\ \ One command center for your content’s performance \ \ Introducing Pages in Profound, one command center for your content's citations, bot activity, and page health.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 9 Jul, 2026/Product\ \ Introducing support for GPT 5.6 in Profound \ \ GPT-5.6 is OpenAI's newest flagship model family, introducing the Sol, Terra, and Luna tiers to support everything from frontier reasoning to high-throughput production workloads. Built for agentic workflows, coding, research, and enterprise knowledge work, GPT-5.6 delivers meaningful improvements in capability, reliability, and efficiency across a wide range of business use cases.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 8 Jul, 2026/Product\ \ Introducing support for Grok 4.5 in Profound \ \ Grok 4.5 is SpaceXAI's newest flagship model, designed for agentic workflows, and knowledge work.Garrett Gomez, Rahib Kanjiyani and Mikael Sargsyan\ \ \ \ Multiple authors\ \ 26 Jun, 2026/Product\ \ Introducing Projects in Profound \ \ Projects turns your AEO data into a ranked list of opportunities, each broken into tasks with an agent ready to do the work. Less analyzing, more acting.Alireza Farhadi and Helen Martin\ \ \ \ Alireza Farhadi and Helen Martin\ \ 25 Jun, 2026/Product\ \ Introducing Prompt Research Reports in Profound \ \ Profound's Prompt Research Report runs 1.5+ billion real user prompts through a proprietary ranking and clustering model so you can choose prompts based on data, not guesswork.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 19 Jun, 2026/Product\ \ Introducing Folders and Favorites in Profound \ \ You can now sort Agents and Sheets into folders, sub-folders, and favorites.Helen Martin and Araceli Camet\ \ \ \ Helen Martin and Araceli Camet\ \ 18 Jun, 2026/Product\ \ Collaborate with Profound in Slack \ \ Ask Profound questions and create Projects without ever leaving Slack.Matthew Huo, Rohan Jain and Jack Traina\ \ \ \ Multiple authors\ \ 17 Jun, 2026/Product\ \ Introducing External MCP Connectors in Profound \ \ Connect CMS tools, project trackers, team communication, and more to Profound via MCP.Helen Martin and Brandon Punturo\ \ \ \ Helen Martin and Brandon Punturo\ \ 16 Jun, 2026/Product\ \ Introducing the Profound Index \ \ Introducing the Profound Index: the definitive leaderboard for AI Search.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 9 Jun, 2026/Product\ \ Introducing support for Claude Fable in Profound \ \ Introducing support for Claude Fable in ProfoundGarrett Gomez, Will Kashdan and Andrew Han\ \ \ \ Multiple authors\ \ 5 Jun, 2026/Product\ \ Introducing Documents in Profound \ \ Profound is where marketers that want to win in the AI era come to do their work. They run their visibility, sentiment, and accuracy analysis here. They build marketing Agents here. They surface opportunities, generate content, and act on insights here. So it only made sense that Documents lived here too.Garrett Gomez and Siddharth Chandrappa\ \ \ \ Garrett Gomez and Siddharth Chandrappa\ \ 3 Jun, 2026/Product\ \ Go from tracking AI's narrative to shaping it with revamped Sentiment in Profound \ \ Tools for tracking sentiment in AI responses existed, but most stop at the surface. They tell you sentiment ticked up or down, maybe break it down by platform, and leave the hardest part to you: figuring out what's actually driving the shift and what to do about it. That's where AEO strategy stalls. We rebuilt Sentiment in Profound to fix that.Garrett Gomez, Josh Prunty and Macklan Badger\ \ \ \ Multiple authors\ \ 1 Jun, 2026/Product\ \ Introducing Skills in Profound \ \ Skills are reusable instruction sets you create once and apply anywhere you generate content in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself.Matthew Huo, Jack Traina and Eliott Lee\ \ \ \ Multiple authors\ \ 28 May, 2026/Product\ \ Introducing PartnerStack nodes for Profound Agents \ \ Activate the right affiliate publications at scale with Profound and PartnerStack.Matthew Huo, Jack Traina and Eliott Lee\ \ \ \ Multiple authors\ \ 26 May, 2026/Product\ \ Introducing Noble nodes for Profound Agents \ \ Profound and Noble can now automate the placement of your brand into key third-party citations.Helen Martin and Achintya Ashok\ \ \ \ Helen Martin and Achintya Ashok\ \ 20 May, 2026/Product\ \ The Profound MCP Evolution – Part 1 \ \ Profound's MCP now connects agents to a knowledge graph and 15 new capabilities built for how Marketing Engineers actually work.\ \ For retailers, a reframe is critical. Answer engines shortlist products and guide purchase decisions long before shoppers ever reach retail or ecommerce websites. This compresses the shopping funnel and makes traditional search insufficient as a primary customer acquisition channel.\ \ Instead, retailers need to ensure answer engines recommend them throughout the shopping journey. This requires understanding how shoppers use answer engines for Christmas gifting, how to earn mentions and citations in relevant AI responses, and how to maximize visibility across AI search.\ This report gives you that edge. It draws on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, illustrating how people use AI to shop for the holiday. It also provides actionable takeaways, revealing how to optimize e-commerce products before the 2026 season ramps up so you can win the AI shelf this Christmas.Joey Adelman and Helen Martin\ \ \ \ Joey Adelman and Helen Martin\ \ 20 May, 2026/Product\ \ Introducing the Profound API Cookbook \ \ End-to-end recipes layered on top of our REST reference, taking you from "I want this number" to runnable code.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 13 May, 2026/Product\ \ Where we're taking the Profound product \ \ What we are shipping over the next few weeks and months is a much bigger swing than anything we have shipped to date. We are very excited about it internally, and we want to share how we’re thinking about the future externally with our customers.Brandon Punturo and Eliza Kraule\ \ \ \ Brandon Punturo and Eliza Kraule\ \ 11 May, 2026/Product\ \ Introducing Benchmarking in Agent Analytics \ \ Profound customers can now see exactly where their site and pages rank for AI citations against their peers in the Profound Agent Analytics Network.Helen Martin and Manik Narang\ \ \ \ Helen Martin and Manik Narang\ \ 7 May, 2026/Product\ \ Introducing Agent Analytics nodes for Profound Agents \ \ Profound's two new Agent Analytics nodes, Bot Visits and Human Referrals, bring AI bot and Answer Engine referral data directly into Profound Agents.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 7 May, 2026/Product\ \ Share Custom Dashboards with public links \ \ Share real-time Profound dashboards with anyone.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 6 May, 2026/Product\ \ Introducing OpenAI Ads nodes for Profound Agents \ \ OpenAI shipped its self-serve ChatGPT Ads Manager, opening up the platform to any U.S. advertiser, dropping the previous $50K minimum spend floor, and introducing CPC bidding alongside the existing CPM model. We shipped four OpenAI Ads nodes for Profound Agents the same day so that marketers can use this data in agentic workflows.Helen Martin and Siddartha Mishra \ \ \ \ Helen Martin and Siddartha Mishra \ \ 5 May, 2026/Product\ \ Introducing Google Drive and Notion Integrations for Knowledge Base \ \ An Agent is only as good as the context it has to work with. Profound's Knowledge Bases give your Agents the brand voice, product details, and messaging guidelines they need to produce work that's distinctly yours. Now, you can integrate your knowledge base directly with Notion and Google Drive.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 30 Apr, 2026/Product\ \ Introducing Ask Profound \ \ Profound customers can now talk to their AI Search data.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 24 Apr, 2026/Product\ \ Introducing Iteration nodes for Profound Agents \ \ The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 21 Apr, 2026/Product\ \ Introducing Framer integration nodes for Profound Agents \ \ Users of Framer can now collapse that handoff from insight to content creation using Profound Agents. Profound Agents can now read from and write to your Framer CMS directly, so the content your Agent produces can be staged as live CMS items without anyone leaving the workflow.Jack Traina and Garrett Gomez\ \ \ \ Jack Traina and Garrett Gomez\ \ 23 Mar, 2026/Product\ \ Introducing Profound Sheets: AEO Orchestration at Scale \ \ A familiar, spreadsheet-like interface where every row is its own Agent run, with its own context, so you can process hundreds of inputs in parallel. Multiply your marketing team's efforts with structured workflows that finish in minutes instead of weeks.Rohan Jain and Helen Martin\ \ \ \ Rohan Jain and Helen Martin\ \ 23 Mar, 2026/Product\ \ Introducing the v0 node for Profound Agents \ \ Profound Agents now connect to Vercel v0, letting you generate and deploy landing pages, no code required, using your Profound AEO data as the foundation.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 23 Mar, 2026/Product\ \ Webflow now integrates with Profound Agents \ \ Profound Agents now connect natively to Webflow, turning your CMS into an active endpoint for automation.Helen Martin and Joey Loi\ \ \ \ Helen Martin and Joey Loi\ \ 20 Mar, 2026/Product\ \ Introducing Custom Dashboards in Profound \ \ You can now build fully configurable, shareable views of your Profound data with Custom Dashboards.Nick Lafferty, Jack Traina and Matthew Huo\ \ \ \ Multiple authors\ \ 20 Mar, 2026/Product\ \ Introducing Google Search Console nodes for Profound Agents \ \ You can now pull your Google Search Console data directly into any Agent and combine it with Profound's answer engine data to power reporting, content creation, monitoring, and optimization. All without leaving the Profound platform.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 16 Mar, 2026/Product\ \ Introducing the Prompt Volumes node for Profound Agents \ \ Marketers can now pull prompt volume data directly into any Profound Agent to power content creation, competitive analysis, reporting, and monitoring workflows, all in one platform.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 16 Mar, 2026/Product\ \ Introducing Google Suite nodes for Profound Agents \ \ With the Google Suite integration, Agents can send emails, create and retrieve documents, read and write spreadsheet data, and pull context from any deck.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 11 Mar, 2026/Product\ \ Introducing Gamma integration nodes for Profound Agents \ \ Profound Agents can now generate presentations, documents, and webpages directly inside Gamma as part of any automated workflow. Instead of exporting data and rebuilding it in another tool, your Agent takes the output from upstream nodes and turns it into a finished, shareable asset in Gamma without any manual handoff.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 9 Mar, 2026/Product\ \ Introducing the Google Search node for Profound Agents \ \ We built Profound's new Google Search node to bring real-time Google SERP data directly into your Agents, so you can monitor, analyze, and act on search intelligence without ever leaving the platform.Garrett Gomez and Ian Armstrong\ \ \ \ Garrett Gomez and Ian Armstrong\ \ 5 Mar, 2026/Product\ \ Unlocking Agent Analytics for Shopify Brands \ \ If your store runs on Shopify, you've had no way to see if your webpages are getting cited in LLMs. Profound has partnered with Nostra to change that, and now brings full Agent Analytics capabilities to Shopify brands for the first time.Brandon Punturo\ \ \ \ Brandon Punturo\ \ 3 Mar, 2026/Product, Research\ \ We tracked 2 Million ChatGPT prompts. Shopping showed up less than 10% of the time. \ \ 79% of prompts never trigger shopping. Not rarely — never, across nine months of data. The ones that do are surprisingly sticky: 83% chance of triggering again the next day. But that persistence decays, and model updates can reset it overnight. We tracked 26 million prompts across 13,000 categories to map where shopping actually shows up, how consistently it fires, and what that means for brands building strategy around a surface that barely turns on.Siddharth Chandrappa\ \ \ \ Siddharth Chandrappa\ \ 1 Mar, 2026/Product\ \ Introducing Asset Hierarchies \ \ Asset Hierarchies let you track your products, features, and other sub-assets individually, while still rolling their visibility into your overall brand performance. Get granular insights in the context of the bigger picture.Garrett Gomez, Jack Traina and Rohan Jain\ \ \ \ Multiple authors\ \ 17 Feb, 2026/Product\ \ Profound Agents now directly integrate with Contentful \ \ Our newest CMS integration node for Profound Agents brings native Contentful support to your AEO automation stack.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 12 Feb, 2026/Product\ \ Introducing Knowledge Bases in Profound \ \ When marketing teams upload Knowledge Bases to Profound, Agents get a single source of truth for company-specific information. This means Agents can pull the right context on your brand every time they perform a marketing action on your behalf.Matthew Huo and Jack Traina\ \ \ \ Matthew Huo and Jack Traina\ \ 5 Feb, 2026/Product\ \ Profound now integrates with Slack \ \ Adding a Slack node to a Profound Agent helps marketing teams stay aligned and automatically notifies you of any relevant updates from your Profound instance. For example, instead of manually checking for updates on your brand's visibility and sentiment in AI search on Profound's platform, you can build recurring alerts that show up where you work.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 4 Feb, 2026/Product\ \ Workflows are now Agents: January release roundup \ \ Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team. The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 30 Jan, 2026/Product\ \ Scale content operations with CMS and Slack integrations \ \ With native integrations for WordPress, Sanity, and Slack, Profound Agents can now publish, update, and coordinate work that improve how customers find your brand, products, and services across AI Search.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 26 Jan, 2026/Product\ \ Launching Profound data nodes for Workflows \ \ We’ve introduced new Profound Data nodes inside Workflows, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows.Brandon Punturo, Dimas Torres Llorca and Gary Fishkin\ \ \ \ Multiple authors\ \ 8 Jan, 2026/Product\ \ Who Shapes AI Answers? Introducing Enhanced Citation Categories \ \ New in Answer Engine Insights: enhanced citation categories that show where your AI visibility really comes from. Plus insights from 27 million citations across ChatGPT, Gemini, and Google AI Overviews.Ali Vaghar, Josh Prunty, Gaby Gayles, Dimas Torres Llorca and Ralfi Berk\ \ \ \ Multiple authors\ \ 6 Jan, 2026/Product\ \ Introducing Brand Relevant Prompts: See Which Prompts Actually Matter to Your Brand \ \ Brand Relevant Prompts shows exactly where Answer Engines cite your brand and competitors, so you can stop guessing which prompts matter and start closing visibility gaps.Charles Zhou\ \ \ \ Charles Zhou\ \ 14 Dec, 2025/Product\ \ Now tracking GPT-5.2 in ChatGPT: OpenAI's most capable model in your dashboard \ \ On December 11th, OpenAI announced GPT-5.2, their most advanced frontier model to date. Starting today, Profound is tracking GPT-5.2 responses in ChatGPT across our entire product suite: Answer Engine Insights, Prompt Volumes, and Agent Analytics. All ChatGPT responses in your dashboards now reflect the new model.Garrett Gomez and Jack Traina\ \ \ \ Garrett Gomez and Jack Traina\ \ 11 Dec, 2025/Product\ \ Introducing Profound Workflows: Automating content operations for the era of AI Search \ \ Profound Workflows is a new automation layer for marketing teams that streamlines content operations for the AI search era. Audit, analyze, and optimize content at scale with automated processes, research-backed insights, and seamless workflows that reduce manual effort and accelerate growth.Ian Armstrong\ \ \ \ Ian Armstrong\ \ 2 Dec, 2025/Product\ \ Introducing our Wordpress integration for Agent Analytics \ \ We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.Ian Armstrong and Dylan Babbs\ \ \ \ Ian Armstrong and Dylan Babbs\ \ 2 Dec, 2025/Product\ \ Introducing our GCP integration for Agent Analytics \ \ We’re thrilled to announce Profound's Agent Analytics now supports a Google Cloud Platform integration via Cloud CDN. This integration brings comprehensive AI observability to Google Cloud Platform's global content delivery network, enabling teams to track and understand how AI crawlers and agents interact with their GCP-hosted content.Trevor Pyle\ \ \ \ Trevor Pyle\ \ 24 Nov, 2025/Product\ \ Going global: Use Profound in your native language \ \ Profound is introducing a new App Language Selector that allows all users to access the platform in more than 30 languages. This beta release marks a key step in expanding our global presence following Zero Click London and supports our commitment to building a multilingual, accessible experience for teams across Europe and beyond.Jack Traina, Praneeth Alla and Gaby Gayles\ \ \ \ Multiple authors\ \ 14 Nov, 2025/Product\ \ Expanding analysis for query fanouts in Profound \ \ Learn how Answer Engines transform your prompts into the search queries that ultimately determine your visibility in AI-generated answers. This guide walks through Profound’s new Query Fanouts page step-by-step, helping AEO teams understand how prompts are interpreted, which queries matter most, and where the strongest optimization opportunities live.Ralfi Berk\ \ \ \ Ralfi Berk\ \ 14 Nov, 2025/Product\ \ Profound achieves HIPAA compliance for healthcare AEO \ \ Profound has successfully completed an independent HIPAA compliance assessment, conducted by Sensiba LLP. Healthcare, pharmaceutical, and life sciences organizations can now leverage Answer Engine Optimization while maintaining full regulatory compliance.Trevor Pyle\ \ \ \ Trevor Pyle\ \ 13 Nov, 2025/Product\ \ Shopping Analysis: Your new window into conversational shopping \ \ AI assistants have become the new front door to retail. Shopping Analysis reveals how products are discovered and recommended inside AI conversations, giving retailers visibility into in chat shoppingJoey Loi\ \ \ \ Joey Loi\ \ 11 Nov, 2025/Product\ \ Agencies: Launch your AEO practice with Profound \ \ Profound's Agency Growth plan empowers agencies of all sizes to grow their AEO practice.Jack Traina and Siddharth Chandrappa\ \ \ \ Jack Traina and Siddharth Chandrappa\ \ 27 Oct, 2025/Product\ \ Upgrading content optimization with the AEO content score \ \ We’re introducing the Profound AEO Content Score, a new machine learning–powered metric that helps marketers understand how well their content is optimized for AI search results. Built from millions of top-cited pages across AI systems, the score measures your content’s likelihood of being referenced by AI search. It’s the foundation of our new Content Optimization V2, giving you real-time AEO insights, benchmarks, and clear recommendations to boost your visibility in AI-generated answers.Gary Fishkin and Trevor Pyle\ \ \ \ Gary Fishkin and Trevor Pyle\ \ 23 Oct, 2025/Product\ \ Introducing Agency Mode: Scale smarter, pitch faster \ \ Profound’s new Agency Mode gives agencies the power to create and manage brand environments on demand, from fast pitch audits to full brand configurations, all within one platform. Scale smarter, manage clients effortlessly, and grow your client base with Profound.Ralfi Berk, Ali Vaghar, Dimas Torres Llorca and Gaby Gayles\ \ \ \ Multiple authors\ \ 13 Oct, 2025/Product\ \ Introducing Conversation Intent in Prompt Volumes \ \ Prompt Volumes now shows Conversation Intent for every keyword, revealing what customers are actually trying to accomplish.Praneeth Alla\ \ \ \ Praneeth Alla\ \ 8 Oct, 2025/Product\ \ Introducing Query Fanouts: See what Answer Engines are really searching for \ \ We're excited to announce the launch of our new product that solves a critical blind spot in AI optimization: Query Fanouts.Gaby Gayles and Josh Prunty\ \ \ \ Gaby Gayles and Josh Prunty\ \ 1 Oct, 2025/Product\ \ Organize your keywords with Prompt Volume lists \ \ You can now create multiple lists within Prompt Volumes to track keywords for your projects.Dylan Babbs and Ian Armstrong\ \ \ \ Dylan Babbs and Ian Armstrong\ \ 29 Sep, 2025/Product\ \ Introducing our Akamai integration for Agent Analytics \ \ We’re excited to announce that Profound Agent Analytics now integrates with Akamai. This extends our AI observability to one of the world’s largest content delivery networks, giving teams precise visibility into how AI crawlers and bots engage with websites running on Akamai.Trevor Pyle, Gaby Gayles and Praneeth Alla\ \ \ \ Multiple authors\ \ 25 Sep, 2025/Product\ \ Understand your most important audience segments with Personas \ \ Discover how Profound’s new Personas feature lets you see Answer Engine responses through your audience’s eyes. Segment visibility by role, industry, or motivation to get deeper, more actionable insights into the people who matter most.Trevor Pyle, Siddharth Chandrappa and Ali Vaghar\ \ \ \ Multiple authors\ \ 17 Sep, 2025/Product\ \ Prompt Volumes: See what your audience asks Answer Engines \ \ Prompt Volumes reveals what customers ask ChatGPT and other answer engines. 400M+ conversations, data updated weekly, views by region and demographics, and keyword hierarchies to spot trends.Ali Vaghar, Gaby Gayles, Josh Prunty and Siddharth Chandrappa\ \ \ \ Multiple authors\ \ 15 Sep, 2025/Product\ \ Introducing Demographic Information in Prompt Volumes \ \ Conversation Explorer now includes demographic breakdowns across age, income, and gender.Jack Traina and Lucas Romero Di Benedetto\ \ \ \ Jack Traina and Lucas Romero Di Benedetto\ \ 11 Sep, 2025/Product\ \ Expanding content optimization: Analyze any content, anywhere \ \ Content Optimization now supports text paste and file uploads alongside URL analysis. Optimize drafts, documents, and unpublished content for answer engines before they go live.Siddharth Chandrappa, Ali Vaghar and Josh Prunty\ \ \ \ Multiple authors\ \ 29 Aug, 2025/Product\ \ Introducing Keyword Hierarchies \ \ Discover Keyword Hierarchies, a new way to visualize how AI conversations branch into deeper intent,built on real-time search across hundreds of millions of keywords.Jack Traina and Lucas Romero Di Benedetto\ \ \ \ Jack Traina and Lucas Romero Di Benedetto\ \ 26 Aug, 2025/Product\ \ Upgrade your content library with content optimization \ \ Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations.\ But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.Federico Minaya, Praneeth Alla and Charles Zhou\ \ \ \ Multiple authors\ \ 20 Aug, 2025/Product\ \ Introducing support for Claude \ \ We're excited to announce the launch of support for Claude, a major new step in helping businesses understand how their products appear and perform across AI surfaces.Ali Vaghar, Siddharth Chandrappa and Josh Prunty\ \ \ \ Multiple authors\ \ 19 Aug, 2025/Product\ \ Prompt Volumes expansion: Now with Gemini, Claude, and Perplexity \ \ Earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions about their category, brand, and customers.Charles Zhou\ \ \ \ Charles Zhou\ \ 7 Aug, 2025/Product\ \ Announcing day 0 support for GPT-5: Track your brand from launch \ \ OpenAI just announced GPT-5, their smartest and most capable model yet. Profound is ready with immediate tracking support, helping brands understand their AI visibility from day one.Siddharth Chandrappa, Ali Vaghar and Josh Prunty\ \ \ \ Multiple authors\ \ 5 Aug, 2025/Product\ \ Prompt Volumes goes global \ \ Earlier this year, we launched Prompt Volumes in the U.S., giving brands unprecedented visibility into what people are asking in Answer Engines like ChatGPT.Jack Traina and Dylan Babbs\ \ \ \ Jack Traina and Dylan Babbs\ \ 4 Aug, 2025/Product\ \ Introducing templates for AEO content creation \ \ Less than two months ago, we launched Profound Actions to help marketers create data-driven content briefs. Since then, some of the biggest brands on the planet have used these briefs to improve their AI visibility in just a few weeks.Ali Vaghar and Siddharth Chandrappa\ \ \ \ Ali Vaghar and Siddharth Chandrappa\ \ 1 Aug, 2025/Product\ \ Introducing on-demand keyword volume projection \ \ At Profound, we launched Prompt Volumes to help brands see exactly what their customers are asking in LLMs like ChatGPT.Dylan Babbs and Ian Armstrong\ \ \ \ Dylan Babbs and Ian Armstrong\ \ 29 Jul, 2025/Product\ \ Expanding our integrations for agent analytics \ \ We're excited to announce a significant expansion of our Agent Analytics integrations, making it easier than ever for teams to gain visibility into how AI systems interact with their websites.Sherman Grewal, Ali Vaghar and Siddharth Chandrappa\ \ \ \ Multiple authors\ \ 25 Jul, 2025/Product\ \ Introducing Prompt Volumes bulk keyword analysis \ \ We're thrilled to announce two powerful new tools in Prompt Volumes: Bulk Keyword Analysis and Keyword Research. These tools are built to help you uncover insights from real user prompts across AI platforms like ChatGPT. Understand trends, compare volumes, and export data effortlessly.Federico Minaya and Praneeth Alla\ \ \ \ Federico Minaya and Praneeth Alla\ \ 19 Jul, 2025/Product\ \ Introducing support for DeepSeek \ \ We're excited to announce the launch of support for DeepSeek, a major new step in helping businesses understand how their products appear and perform across AI surfaces.Praneeth Alla and Federico Minaya\ \ \ \ Praneeth Alla and Federico Minaya\ \ 18 Jul, 2025/Product\ \ Introducing support for Meta AI \ \ We're excited to announce the launch of support for Meta AI, a major new step in helping businesses understand how their products appear and perform across AI surfaces.Siddharth Chandrappa and Ali Vaghar\ \ \ \ Siddharth Chandrappa and Ali Vaghar\ \ 15 Jul, 2025/Product\ \ Introducing Profound's data-driven prompt recommendation engine \ \ We combine millions of real user conversations in LLMs to make sure the prompts you track and select are based on what people are actually searching right now.Dylan Babbs and Jack Traina\ \ \ \ Dylan Babbs and Jack Traina\ \ 10 Jul, 2025/Product\ \ Introducing Profound Actions \ \ We're excited to announce the launch of Actions, a powerful new feature that enables you to automate and streamline your AI visibility workflows.Praneeth Alla and Federico Minaya\ \ \ \ Praneeth Alla and Federico Minaya\ \ 7 Jul, 2025/Product\ \ Introducing support for Grok in Profound \ \ We're excited to announce that Profound now supports Grok, marking a significant expansion of our platform's capabilities in tracking AI visibility across xAI's revolutionary search platform.Charles Zhou and Praneeth Alla\ \ \ \ Charles Zhou and Praneeth Alla\ \ 15 Jun, 2025/Product\ \ Introducing support for google AI Mode \ \ We're excited to announce that Profound now supports Google AI mode, marking a significant expansion of our platform's capabilities in tracking AI visibility across Google's evolving search experience.Ali Vaghar, Siddharth Chandrappa and Sherman Grewal\ \ \ \ Multiple authors\ \ 10 Jun, 2025/Product\ \ Announcing general availability of Prompt Volumes \ \ Today, we're thrilled to announce that Prompt Volumes is now generally available to Profound enterprise customers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 29 Apr, 2025/Product\ \ Close the attribution gap with Google Analytics and Profound \ \ Today, we're excited to announce a new integration between Profound and Google Analytics.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 29 Apr, 2025/Product\ \ Introducing support for ChatGPT Shopping \ \ We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 17 Mar, 2025/Product\ \ Introducing support for region-based prompting and analysis \ \ ​We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 13 Mar, 2025/Product\ \ Introducing new features for enterprise brands \ \ We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 5 Feb, 2025/Product\ \ Introducing Agent Analytics \ \ We're excited to announce the launch of Profound Agent Analytics, the world's first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 19 Dec, 2024/Product\ \ Introducing support for Google AI Overviews in Profound \ \ We're excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.Dylan Babbs\ \ \ \ Dylan Babbs\ \ 16 Dec, 2024/Product\ \ Prompt Volumes: The first tool to reveal AI Search Volume \ \ Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.

Never miss an update

Get all the news and updates about Profound, directly to your inbox.

Email*

Subscribe

Monitor

Create

Operate

Resources

Data & Research

Marketing Engineer

Help Center Developer Docs

For Teams

Partners