Optimize Your Website for Answer Engines

Traditional search is declining—and your SEO playbook wasn't written for a zero-click reality. Profound gives you the visibility, analytics, and content tools to show up where it counts: inside the AI conversations your customers are already having.

Prompt Volumes

See what millions of real users ask AI and align your prompt strategy with actual demand.

Answer Engine Insights

Track how AI mentions your brand, analyze sentiment, and benchmark against competitors.

Agent Analytics

Monitor AI crawler activity on your site, measure AI traffic, and optimize for crawlability.

Agents

Build automated content workflows that research, write, and publish AEO-optimized content.

Trusted by industry leaders

How Profound works

Profound brings AI visibility, traffic analytics, and content workflows into a single platform—so your team can monitor, measure, and act on your AI search presence from one place.

Prompt Volumes

What 1.3B+ real user conversations tell you about your audience, your brand, and your content.

Real Demand Data

Discover the exact prompts your audience types into ChatGPT, Perplexity, Gemini, and more—powered by hundreds of millions of real user queries per month.

Content Gap Analysis

Find high-volume prompts where competitors get cited over you, then prioritize content that closes the gap.

Trend Tracking

Monitor how prompt volume shifts week-over-week to find emerging topics before your competitors do.

Answer Engine Insights

Track your brand's visibility, sentiment, and citations across every major answer engine.

Visibility Scoring

Measure how often your brand appears in AI answers using share of voice and visibility score metrics across all major platforms.

Citation Analysis

See which websites influence AI answers about your brand and analyze the themes, keywords, and narratives AI associates with you.

Competitive Benchmarking

Compare your AI visibility against competitors across regions, topics, and platforms to find where you're leading or falling behind.

Agent Analytics

Understand how AI crawlers interact with your website.

AI Crawler Monitoring

See which AI platforms crawl your site, how often they visit, and which pages they access—with real-time visibility into bot activity.

AI Traffic Attribution

Identify AI platforms sending human visitors to your site and connect those visits to conversion events in your analytics stack.

Technical Optimization

Find rendering issues, structured data gaps, and response time problems that prevent AI crawlers from reading your content.

Shopping

Monitor how your products appear in ChatGPT Shopping.

Product Visibility Tracking

See how your products appear when ChatGPT shopping is triggered and monitor placement trends over time.

Keyword Intelligence

Discover the prompts that trigger shopping tiles in your category so you can prioritize content and product feed improvements.

Merchant Relationships

See which retailers carry your products in ChatGPT Shopping results and direct your catalog efforts toward the partners driving more placements.

Agents

Build automated content workflows that produce AEO-optimized content at scale.

Pre-built Templates

Choose from a library of ready-to-use agent templates designed around the most common AEO content formats.

Custom Agent Builder

Build your own agents with a drag-and-drop interface that connects Profound with your existing tech stack.

Campaign-ready Output

Generate briefs, create fully optimized assets, and publish content in minutes with human-in-the-loop checkpoints for quality.

Frequently asked questions

• How is AEO different from traditional SEO?

Traditional SEO is built around keywords, backlinks, and SERP rankings. AEO is a different discipline. It focuses on how your brand appears inside AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews.

• What does AI search visibility mean?

AI search visibility refers to how often and how favorably your brand appears when users ask questions on answer engines. It includes whether AI mentions your brand, which sources it cites, the sentiment of its responses, and how you rank relative to competitors.

• Why is AI traffic important to track?

AI-powered search platforms are changing how people discover brands and make decisions. When someone asks ChatGPT or Perplexity for a recommendation, that answer can drive qualified traffic to your site or send it to a competitor.

• How does Profound help improve my AI visibility?

Profound works across the full AEO lifecycle. Start with Prompt Volumes to discover the questions your audience is asking AI. Use Answer Engine Insights to track where you show up across all major platforms.

• How many prompts can I track?

The number of prompts depends on your plan. Starter plans include 50 monthly prompts, Growth plans allow 100 prompts, and Enterprise plans have tailored prompt tracking based on your needs.

• Is Profound easy to use?

Yes. Profound is designed for marketing practitioners, not engineers. The dashboard is clean and intuitive.

• Does Profound provide actionable insights and recommendations?

Profound goes beyond dashboards. Content effectiveness scoring evaluates every page on your site for AI readability, structured data coverage, and citation potential.